Thursday, December 10th
3:00PM - 4:00PM ET
The right influencer mix is both an art and a science; join Julius, Day One Agency, and an esteemed group of panelists at an important discussion about influencer marketing and inclusion. This virtual panel will discuss the state of the creator community, discovery, and strategies needed to progress the industry forward in a positive way.
With the formation of Julius’s #InfluencersForInclusion and Day One Agency’s #TheOnesToKnow, there is a very clear and greater opportunity for the two companies to come together and build a community of influencer marketing professionals that are driven to progress in the industry with BIPOC and LGBTQIA+ inclusion at the forefront. While the two programs operate independently, this panel unifies them under the premise of open discussion, progression, and collaboration.
Influencer marketing is uniquely community driven, elevated by storytelling, and is founded upon relationships. Because of this, we know that our industry can become a beacon of positivity and change. With Julius and Day One Agency coming together and combining the science and art of the practice, this panel will serve as a chance to analyze the state of the industry, discuss the importance of diversifying influencer discovery, and how to best drive strategy with inclusion at its core.
Dan is a Director, Influencer Marketing for the PR & Influence capability at Ogilvy. He leads influencer strategy in an earned and paid capacity for a variety of consumer brands that span the categories of oral care, grooming, baby products, automotive, and more. He is often called upon to lend his influencer expertise to Ogilvy clients throughout the US, and to educate clients and teams on the role of influencers in modern marketing.
Currently, Dan leads influencer strategy and execution for IHG (Holiday Inn, avid, Crowne Plaza, IHG Rewards, etc.) but has also worked across Philips Personal Health brands (Avent, Sonicare, Norelco, Saeco, etc.), J&J Consumer (Listerine and Zyrtec) and has supported LG and Ford since joining Ogilvy in mid-2018.
Prior to Ogilvy, Dan was the head of the Digital division of Wetherly Group where he brought a digital perspective to a variety of lifestyle and consumer brands. He led all influencer initiatives, digital partnerships and social strategy for clients such as Westward Leaning, Cotton On, Joe’s Jeans, Ariat, SNOWE, and many more. Through the many initiatives he fostered his relationships with influencers and solidified himself as an expert in the Influencer Marketing world.
Previously, Dan ignited influencer work at Factory PR in which he was deemed the “Influencer Whisperer.” Although his original role centered around social strategy and community management, he early on spotted the value of influencers as an integral part of an integrated campaign and infused influencers into strategy and initiatives for all clients. A few of his clients were Macy’s, Tinder, Ray-Ban, ASOS, Persol and ECCO.
Dan also is as an influencer himself. He has a style and travel blog called ”Real Guys Wear.” Dueling as an influencer and marketer, he brings a unique perspective to strategy and partnerships.
